Key takeaways
- Automate follow-up, reminders and reactivation first
- Automation should feel personal, not robotic
- Every automation needs an owner and a metric
1. Instant lead follow-up
A reply inside 5 minutes converts 8× better than 30 minutes. SMS first, email second.
2. No-show recovery
Trial no-show? Same-day rebooking link with one tap. Don't let the lead go cold.
3. Renewal reminders
30 / 14 / 3-day cadence with the coach's name — not a faceless billing email.
4. Review requests
Trigger after a milestone (first 10 sessions, first PR). Happy moments make 5-star reviews.
5. Reactivation campaigns
Lapsed members get an outcome-based offer twice a year, not a generic discount.